The past decade has seen a substantial rise in the demand for virtual assistants and has changed the way business works. There are no more long commutes to office or those cubicles to work from. These warriors, with just a laptop and internet connection, are more than enough to handle the workings of a full-fledged business. If you are thinking why should a virtual assistant be hired, the answer is simple. Who wouldn’t like to have a helping hand to assist them with their tasks?

From social media management, digital marketing, managing calendars, and emails, preparing reports to personals tasks…


So how did it feel when you finally got a chance to work from home due to this ongoing Pandemic?

We are certain that like the majority of the workforce, you would also have imagined that working from home is going to be your ‘happy time’.

The comfort of your home, time flexibility, staying close to your loved ones, no daily commute, the benefits of working from home seem limitless on the surface. All these added advantages must lead to more satisfying work culture.

But does working from home help in increasing productivity and employee satisfaction?

If you are one…


Influencer marketing avoids selling on to a large cluster of shoppers, instead inspires/rent/pay influencers to induce out the word for you. It usually goes hand-in-hand with two different varieties of selling: social-media selling and content marketing. Most influencer campaigns have social media marketing, whereby influencers are expected to unfold the word through their social channels. Several influencer campaigns conjointly carry a content part during which you produce content for the influencers or produce the content themselves. Although social media and content selling usually match influencer campaigns, they’re not similar to influencer selling. The influencer economy has modified the manner we…


Virtual work has become the most common and popular form of work over the last five years. The confinement of people to their homes has led to the acceptance of Virtual Work as the norm. It has quite a few advantages over working offline in offices. Some of them include the ability to work from anywhere globally, cutting down expenses such as rent, commute, and infrastructure with the added benefit of improved work-life balance. Since every coin has two sides, the pros of virtual work come with some cons. …


India is the biggest outsourcing hub in the world at the moment. In a recent survey, India was ranked as the number one outsourcing destination for 80 percent of the outsourcing firms in the US and Europe. Most of the Forbes 500 companies choose to outsource their web development to Indian firms. Even though a few other countries like China, the Philippines and Mexico have become popular destinations, India has managed to successfully outrun them thus far. It is primarily because of the huge population of the country. So it generates a vast and talented pool of skilled personnel every…


  1. Why did you make the switch from a CS to a researcher?

Switching from CS to a researcher is not something I planned for. It’s simply that generally, one must build decisions as per the circumstances around. Firstly I thought of giving up my career for the sake of completing my CS training. However, by the time I completed my training my family circumstances didn’t let me go out and work. My studies shouldn’t get wasted, that’s why I started giving coaching to the students. Now, when I decided again to resume the corporate career, I realized that being residing…


In COVID-19, where people are already grappling with mental, financial, and emotional issues, work from home is the only option to stay safe yet productive. There are the Media, brainwashing people to get back to the glass ceiling’s environment.

The glass ceiling is a term used to describe an invisible but very effective barrier that women and minorities confront when attempting to advance in leadership positions.

Manipulating and influencing people with their thoughts is the Media’s forte. But the sad truth is that people do get influenced by such cheap thoughts. Some people won’t have the least comprehension of what…


  1. What has working virtually afforded you that you did not have or could not do before?

The ability to work virtually has offered me with better work and personal life balance. Working virtually has also provided me with more personal time throughout the day. Working virtually from home gave me a sense of control of my life and gave me more time to plan both work and household errands. It also gives me a sense of achievement and makes me more productive. Working virtually has also given me access to freedom and flexibility. …


1. You have been working for Growup since February of 2021 — but is this your first time working virtually?

Yes, although my previous company did have the concept of work from home on alternate Saturdays, This is my first ever full-fledged remote work.

Mohita’s Home Office Setup

2. What has changed for you and your client since starting your engagement?

I had started my deployment journey with 2 clients. With the first client, the onboarding had been smooth and the client was very receptive to the use of new programs/tools to make remote work easier.

With the second one, I have had a…


Customer demands are being evolved briskly and marketers need to know the things that consumers are demanding so that they can frame marketing strategies. Social media analytics helps you to get all types of information about what’s ongoing with the consumers. The data so collected is then filtered to offer a wealth of information and insights about the target audience which further assists the managers for better decision-making.

The information gathered from all your social media platforms helps you dwell deeper into the psyche of potential customers supported by various reports, charts that provide crucial data. It gives data related…

The Growup Group

Welcome to the Growup Blog! Growup Group is an established and creative New Delhi based — WAAS (Workforce as a service company) | connect@vgrowup.com

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